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Privacy Policy

Last updated: March 3, 2026

Connect2Knowledge Inc. (“Connect2Knowledge”, “we”, “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information through our website, landing pages, and related services.

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We aim to comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and where applicable, provincial private sector privacy laws such as Alberta’s Personal Information Protection Act (PIPA).

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1) What personal information we collect

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We collect information you choose to share with us, which may include:

  • Contact information: name, email address, phone number, job title, organisation name.

  • Giveaway and campaign entries: responses you provide in entry forms (including written responses about your organisation’s equity work), plus required draw administration details.

  • Booking and inquiry information: information you submit when you book a call or contact us.

  • Technical information: device and browser details, pages visited, approximate location, and referral sources (for example, when using analytics or cookies).
     

We only collect personal information that is reasonably needed for the purposes described below.

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2) How we use your information

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We may use personal information to:

  • Provide the service you requested (for example, respond to an inquiry or schedule a call).

  • Administer giveaways and draws, including eligibility confirmation, winner contact, and prize delivery.

  • Send emails you opted into receiving (such as newsletters, tools, and updates).

  • Improve our website and understand what content is useful (for example, through analytics).

  • Maintain security, prevent fraud, and ensure the integrity of our systems.
     

Consent is a key principle in Canadian privacy law, and we seek meaningful consent for collection, use, and disclosure of personal information, with options to withdraw consent where feasible.

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3) Giveaways and campaigns

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If you enter a giveaway or campaign form, we use your responses to:

  • Confirm eligibility and fit for the prize (based on the published rules and eligibility criteria).

  • Administer the draw and contact the selected entrant.

  • Deliver the prize, or if the selected entry is ineligible or declines, conduct an alternate draw according to the rules.
     

Unless you separately opt in to receive emails, we will use giveaway entry information only for giveaway administration.

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4) Email communications

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If you subscribe to our emails, we will send you communications that may include thought leadership, practical tools, templates, and updates. You can unsubscribe at any time using the link in our emails.

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Canada’s Anti-Spam Legislation (CASL) requires consent for commercial electronic messages and requires an unsubscribe mechanism.

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5) Cookies and analytics

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We may use cookies and similar technologies to:

  • Remember preferences,

  • Understand website traffic and performance,

  • Improve content and user experience.
     

You can adjust cookie settings through your browser. Some site features may not function properly if cookies are disabled.

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6) Service providers and third parties

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We may use trusted third-party service providers to operate our website and deliver services (for example, website hosting, landing page tools, email delivery platforms, scheduling tools, and analytics). These providers may process personal information on our behalf, under contractual safeguards where appropriate.

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Examples may include: website hosting (Wix), landing pages (Leadpages), email marketing (Mailchimp), scheduling (Calendly), and analytics (such as Google Analytics), depending on what we are using at the time.

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We do not sell personal information.

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7) International processing

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Some service providers may store or process personal information outside Canada (for example, in the United States). When this happens, your information may be subject to the laws of the jurisdiction where it is processed.

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8) Retention

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We keep personal information only as long as needed for the purposes described in this policy, and as required for legal or business reasons (for example, contest administration, record-keeping, or resolving disputes). We then securely delete or anonymize it.

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9) Safeguards

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We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information to protect personal information from loss, theft, unauthorised access, disclosure, copying, use, or modification.

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10) Access, correction, and questions

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You may request access to your personal information, ask for corrections, or ask questions about our privacy practices. We will respond within a reasonable time.

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11) Children’s privacy

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Our website and services are intended for professional audiences and not directed to children. We do not knowingly collect personal information from children.

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12) Changes to this policy

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We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when changes were made.

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13) Contact us

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If you have questions about this Privacy Policy or our privacy practices, contact:

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Connect2Knowledge Inc.

hello@connect2knowledge.ca

Ottawa, Ontario

Canada

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