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Case Study 

How a crisis response turned into an equity-driven mental health innovation

Counselling Connect

In the early days of COVID-19, Ottawa’s agencies launched Counselling Connect to provide free, same-day virtual counselling. C2K helped transform it into a sustainable, equity-centered collaboration that expanded access to care.

Built trust across agencies

Enabled rapid, aligned growth

Kept equity at the center of scaling

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"The theme is clear – this is a group that balances best practice values and knowledge with pragmatic, concrete and reliable outcomes. They understand the sector... and can be relied on to get the job done excellently."

Carole Sinclair, BSW, MSW, RSW

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The Opportunity

Ottawa’s agencies needed to organize and sustain an emergency initiative for accessible mental health support.

The Solution

C2K provided strategic leadership through clarity, structure, and coordination to embed equity into all processes.

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C2K provided the structure, leadership, and alignment needed to move from rapid crisis response to a coordinated, long-term model; Strengthening collaboration, protecting equity, and enabling agencies to grow together with shared purpose.

Ready to explore what this could look like for your organization?

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